Analysis and development of physical customer experience
Visual Merchandising Konzept | Markus Obermair
RETHINK | RESEARCH
Analysis of conversion rates
Conversion rates by different gestalt psychological merchandise presentations.
Increase in conversion rate by up to 3 percentage points in the test branch.
Analysis of dwell time quality
Relative non-movement by different gestalt psychological merchandise presentations.
Increase of the relative non-movement in the test branch.
Path analysis
Spreading of the paths by different gestalt psychological merchandise presentations.
More balanced spread of paths in the test branch.
Analysis of regional reality
Scaling of different levels of satisfaction.
Based on consumer surveys, ICX expert analyses and the analysis of local diversity, the effective satisfaction is calculated. This enables an in-depth analysis of the branch.
POS Audits
Measurement of ICX
Based on individually developed scales, the latent variables on which the ICX is based become measurable. By means of POS audits, the perceived ICX is measured and analysed.
Analysis of the (non-)purchasing motives in cooperative stores
Internal and external survey of non-purchasing motives and derivation of recommendations for action.
